Hey, I'm Łukasz

but I can be your employee

I am a digital marketing specialist, focusing on marketing strategy and performance marketing. For over 7 years, in 15 countries, I’ve been working with almost every marketing tool that exists. 

Born in

Poland

Experience

8+ Years

Average ROI

536%

Let me show you, what am I best at

Strategy

Strategy

IDEA

GOALS

TOOLS

PLAN

IDEA

GOALS

TOOLS

PLAN

For almost 10 years, I’ve created and implemented over a hundred marketing and communication strategies for diverse companies worldwide. 

I work primarily remotely, but still being able to convert the company’s culture and personality into a success-driven strategy.

I believe that strategy is a kind of art, impossible to correctly develop in a hostile environment, that’s why I’m always looking for companies with soul. Team and inside communication are everything to me. 

> 0

industries i've worked with

> 0

strategies i've made

> 0

mistakes i've learnt from

Performance

Performance

$ 0 /mo.

biggest campaign budget I've managed

0 %

average return on ad spend

0 people

biggest team i've managed

0 %

highest ROI on project

0 countries

i've run ads in

I worked with following advertising tools

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AMZN-e9f942e4
EBay_logo
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Google-AdWords-Symbol
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Twitter-logo.svg
unnamed

My biggest campaign success

$ 0

budget

$ 0

revenue

0 %

landing conversion

$ 0

lead cost

0 %

average ctr

0 %

roi

But I also do

my secondary professional skills

Social Media

I’ve ran over 500 social media profiles, building them from scratch or taking over. I know how to engage audiences and generate organic reach. 

Profiles ran

500+

Highest reach

7 mln

Average CTR

6,5%

Front-End Development

I also have mid-front-end developer skills including HTML, CSS, PHP, and JavaScript. I’ve mostly worked with WordPress as my leading CMS, as it’s usually the most useful tool to reach marketing goals fast.

Landing pages built

250+

Strongest skill

GTM

Search Engine Optimization

I feel the most confident optimizing the website itself and developing a content strategy, but I’ve also built a dozen external link-building strategies. 

Optimizations done

80+

Backlinks provided

1500+

Email Marketing

From content writing to technical support, I’ve run over 200 email marketing campaigns, which reached over 2mln subscribers. I’m also good at email optimization and automation.

Open rate

60%

Averate CTR

15%

Conversion

7%

Marketing Workshops

Over 2500 hours spent conducting marketing training. I’ve been making workshops mostly for marketing teams, production companies, hotels and tech companies.

Hours as trainer

2500+

Participants

800+

Sales

As a sales rep and, manager and sales trainer I’ve worked with almost every type of client – B2B and B2C. Services, production, tech, software, arms. I’ve developed my own selling process.

Conversion rate

55%

And I'm at least semi-pro at

skills i'm also familiar with, but not at 100%

Graphic Design

Adobe Illustrator, and less Photoshop. But I’m also familiar with the most professional graphic tool that ever existed – Canva.

Video Editing

For ads purposes, I’ve edited over 100 videos. I work on Adobe Premiere Pro.

Video Directing

I’ve directed over 50 video ads, 30 mini-documental movies, and 50 event reports.

Research

I believe every marketing specialist should be at least a very good researcher.

Data Analysis

Not only ads-driven data, but I’m also familiar with SQL, BigQuery, and Looker Studio.

Marketing Automation

I’ve worked with multiple CRM and ERP systems, both with SaaS and in-house-made systems.

Offline Marketing

I’ve run a couple of offline marketing campaigns. I know the rules, although I’m not a huge fan.

Risk Management

Based on data analysis, risk management is a huge part of most of my ads campaign.

I am a digital marketing manager

About Me

My aim is to deliver and implement simple, innovative marketing strategies, leading to an extraordinary outcome. Companies that trusted me, have reached a 3 to 8 raise on ROAS and other KPIs.

I’ve worked with over 300 companies across 7 countries, using over 100 digital marketing tools, and developing my own strategies and solutions. I plan, develop, implement and supervise. I am able to deliver an entire marketing campaign including planning, content marketing, websites, landing pages, ads, videos, graphic, workshops, and analysis tools.

Some fancy numbers

$ 0 /mo.

biggest campaign budget i've managed

0 %

highest ROI on project

0 countries

i've run ads in

> 0 h

I spent conducting trainings

0 /mo.

my highest organic reach on FB in 2022

0 WPM

my writing speed

my professional career

Experience

June 2023 - Now
Marketing Manager at Chcę Zostać
In ChcęZostać I'm fully and mainly responsible for the company's performance marketing, but I also delivered tons of landing pages, videos, and ad creations. ChcęZostać is the most beautiful marketing adventure I've ever done in my life. We've delivered a new quality of online courses and built almost perfect marketing funnels. I've also taken part in organizing webinars, and developing lead magnets, mini-products, hooks, videos, free content, etc. I've run ads mainly via Meta Ads, but also Google, LinkedIn, TikTok, Pinterest, Twitter, Onet, and WP.
June 2023 - Now
February 2021 - Now
Marketing Instructor at PHRS
PHRS offers a comprehensive training service for the HoReCa industry. I am responsible for delivering individualized marketing training for 4* and 5* hotels and restaurants. For over 2 years I've worked with "Hotel Skipper", "Hotel Solar Palace", "Kadyny Folwark Hotel & SPA", "M15 Sopot", and many others. During all this time, I have never had a situation where participants did not give my training a 5/5 rating.
February 2021 - Now
April 2022 - April 2023
Marketing Manager at PlumResearch SA
In PlumResearch at first I was responsible for performance and strategy side of Altroo's (first in the world browser to do good) user growth, which meant global social media campaigns, but also Kickstarter project, and building a community. Next, I was handling performance campaign for a company's leading product - ShowLabs. In which I projected and developed a US-focused, multitool B2B campaign including landing pages, ads, website, product demos and many others.
April 2022 - April 2023
September 2016 - January 2023
Head of Marketing at 4WebZones
In 4WebZones I was literally one man army. I've been mainly managing a ten-person team of marketing specialists, but for that 7 years, I've been responsible for almost every aspect of running digital agency - strategy, sales, trainings for a team, running social media, copywriting, upscaling agency offer, building original marketing know-how for small and medium companies, and handling over 300 clients from 16 countries.
September 2016 - January 2023
January 2021 - January 2023
Marketing Manager at Akademia Mindset Szefa Moniki Reszko
I had the pleasure to create marketing strategy and implementation with Monika from the very beginning of the project. From concept, strategic planning, sales automation, creation of landing pages, and PPC campaign on both Facebook and Google Ads. Also, I've been responsible for email copywriting, graphic design, directing, recording and editing ad videos. I had also participated in active B2B sales process, and at the end - coordinating sales team.
January 2021 - January 2023
September 2017 - March 2018
Sales at IB Sp. z o.o.
As a individual sales representative I've been managing sales of Philips products in partner stores.
September 2017 - March 2018
November 2016 - September 2017
Sales at Active.pl
At first as a member of sales team, at the end as a product trainer for Asus brand, I've been selling Asus's products, mainly at large electronic markets.
November 2016 - September 2017
March 2015 - October 2016
Freelance Content Writer & WordPress Developer
For couple of months as a freelancer I've been creating articles, event reports for many offices around Poland, and developing original WordPress themes and plugins.
March 2015 - October 2016
September 2014 - March 2015
Content Writer at Apynews.pl
As a content writer at Apynews I've been delivering newses and reports from YouTube events. I was also responsible for small editors team which I had created from scratch. I participated in many events such as Balticon, Tetcon, Pyrkon, Intel Extreme Masters, PGA, Orange Video Fest, Likes Festival, Warsaw Gamiing Week, and many others.
September 2014 - March 2015
September 2013 - September 2014
Content Writer at How2Play.pl
I was responsible for writing news articles, and feuilletons about online games such as League of Legends, Counter Strike, DOTA 2, Starcraft 2 and Heartstone. Later on, I took care of a editors team and one of categories. I also co-created materials (both remotely and on-site) from bunch of gaming events such as Intel Extreme Masters, Gdańsk Games Week, Gamescom, and E3.
September 2013 - September 2014

Łukasz Falba

Marketing Manager

I am currently looking for a new marketing challenge.

Languages

Polish - native
English - full professional
Spanish - A2

Education

Marketing - Bachelor's degree
Gdańsk University

Magic

House - Ravenclaw
Patronus - dolphin
Wand - vine wood, dragon core, 13'', hard flexibility

Phone: +48 720 845 309
Mail: lucas@falba.com.pl

List of tools I know

yes, I've worked at min. semi-pro level with all of them

PERFORMANCE marketing

480px-LinkedIn_logo_initials
61fae2d395e6ca00047b4f12
1280px-Logotyp_OLX_
732221
AMZN-e9f942e4
EBay_logo
free-reddit-logo-icon-2436-thumb
Google-AdWords-Symbol
logo-icone-tiktok-simbolo
pinterest-logo-emblem-png-11
Twitter-logo.svg
unnamed

social media

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brand24
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Social-Media-Blog-Mobile-Loomly-Retina-Logo
free-reddit-logo-icon-2436-thumb
youtube-play-red-logo-png-transparent-background-6
logo-icone-tiktok-simbolo
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Twitter-logo.svg
Telegram_logo.svg

front-end development

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Google-Fonts-Logo
jquery_logo
PHP-logo.svg
Wordpress_logo_8

search engine optimization

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58b87d711b65fe46c38abc1f
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google-search-console-logo-B81103D48F-seeklogo.com
psi-1
SimilarWeb_Ltd_Logo
Yoast_SEO_logo

email marketing

5968879
mailerlite
GetResponse_Logo
mailjet-logo-7A0D6B2E87-seeklogo.com
fresh

sales

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5968872
linkedin-sales-navigator
Calendly-New-Logo
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graphic design

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Microsoft_PowerPoint_Logo
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video editing

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Adobe_Audition_CC_icon_(2020).svg
Audacity_Logo.svg
Adobe_After_Effects_CC_icon.svg
sony-vegas-logo-icon
Apps-Camtasia-Studio

research

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bit-ai-logo

data analysis

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Google-Analytics-Logo-Transparent
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Salesforce.com_logo.svg
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automation

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2965358

project management

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732221
AMZN-e9f942e4
EBay_logo
free-reddit-logo-icon-2436-thumb
Google-AdWords-Symbol
logo-icone-tiktok-simbolo
pinterest-logo-emblem-png-11
Twitter-logo.svg
unnamed

That's us, enjoying working together

So contact me!

Phone

+48 720 845 309

Email

lucas@falba.com.pl